print / digital / activation
To create a disruptive and innovative presence for Accu-Chek® Guide and mySugr® at the SPD (Portuguese Diabetes Society) Congress, that was able to turn heads and capture the participant’s attention.
We’ve created a presence that blended the two products in a single 6x2 space. With a green on black visual, highlighted with neon lights, the visual of the booth attracted visitors and became the starting point for conversations between HCP and the Sales representatives. To promote mySugr, instead of using smartphones, we’ve installed a large-size totem with the app, that allowed HCP to share the experience.