print / digital
Because Compliance is a big part of the daily routines in a Pharma company, Boehringer Ingelheim challenged us to come up with a fun and engaging solution to teach its employees how to approach/behave in all scenarios.
To develop a gamification app in which Boehringer’s employees could show what they already knew, as well as continue their learning path. The twist: the ability to compete amongst themselves and to always know where they stand in the competition. The app was supported by an e-book, featuring all compliance rules to follow.