digital / activation
ben-u-ron® 500 mg is currently available in three forms of drug administration: pills, capsules and granulate. The challenge was to find a fun and interactive way to help people choose the right ben-u-ron® 500 mg in pharmacies.
We developed an app to help people know which ben-u-ron® 500 mg was right for them by asking them questions about their daily life and routine habits. The app worked by progressively trimming down the products, until only one was the answer.